The tablet market is becoming so competitive that it is difficult to differentiate – beyond technical specifications – between what is the best option. With every major business now having some form of tablet on the market, and smart phones threatening to become virtual tablets themselves, consumers are spoilt for choice and there is no obvious solution for anyone.
The new Samsung Galaxy Book does little to rectify this problem, apart from adding in a few accessories.
Reviews of the Galaxy Book have been good so far, with consumers liking it for all the same reasons they like other tablets; it’s fast, light and has good performance levels. It’s well-built as far as tablets go, in that it’s a solid plastic and the display is regarded as just as good as anything else on the market. Samsung has also done consumers the courtesy of including a keyboard and smart pen – something that Apple and Microsoft regard as an upsell. This alone so consumers hundreds of dollars.
On the downside, and perhaps this is paranoia after Samsung’s exploding phone extravaganza, the tablet heats up quite quickly and maintains the heat when being used. When the keyboard is attached, and the tablet isn’t resting on a lap this is not a problem but it quickly becomes uncomfortable when your knees become the tablet stand. The keyboard and pen have also been the subject of some criticism, with critics pointing out that they are not of the same quality offered by other businesses, and don’t feel as durable. The obvious counterargument is that they are included in the price, and so represent tremendous value.
Internationally, sales are solid and this says a lot about loyalty people are feeling toward Samsung. It may also be that when people go into a store or shop online and find that the Galaxy Book is the only top line product that actually comes with accessories outside of the charger, that it seems to be better value for money. Samsung has also priced the device just below mid-tier competitors and as a result is well-positioned for value representation, as opposed to the likes of the SurfacePro and iPad pro which rely on being the best on the market and building on that perception.
The task of buying a tablet is still difficult, and consumers will be hoping that the year of the iPhone8 (or whatever Apple decides to call it) will be one of transformative innovation in the tablet area also.