It’s taken a long time, but YouTube has finally decided – in the wake of the Logan Paul disaster – to tighten eligibility requirements for advertising on the site.
For those who don’t know, star content creator of YouTube, Logan Paul, posted a video of himself and a group of friends wandering around a forest in Japan well-known to be a popular spot for suicide by hanging. In the disturbing video, a body discovered by the group and rather than using it as an opportunity to demonstrate that he would never put something as awful as a human corpse in front of his army of young viewers, Paul posted the video. Even worse, he is heard laughing in the background; something he later attributed to nerves.
Paul has since been removed from the channel, and an original series being created YouTube and featuring him has been put, “indefinitely on hold.”
Although the blog released by YouTube doesn’t mention Paul directly, there is enough rhetoric for assumptions to be made. One of the key reasons cited for the tightening of regulations is the management of so-called, “bad actors,” those who breach the platforms regulations.
The new rules state that for a channel to be monetised at all, it must have a minimum of 1000 subscribers and at least 4000 views within a year. There will also be a marked increase in human analysis of channels that feature advertising, in comparison to the limited – some would say non-existent – audience nominated controls that are in place now.
This will come as a relief to content creators also, many of whom have made high-profile complaints in the past about inappropriate advertising appearing on their sites. Many have flocked to Twitter to express the hope that the controls will go further than just limiting available advertising.
Others have expressed concern that the new regulations will limit the free market of content currently available on YouTube. Although, it should be noted that if a site has less than 4000 views within a calendar year, there isn’t much money being made anyway.