Consumer audio business Bose is moving into Augmented Reality (AR) glasses in a big way.
Already with a prototype that will have the rest of the tech world paying attention, the new glasses are not just an improvement of older technologies but a complete rethink.
John Gordon, a Vice President at Bose, describes it best:
“It knows which way you’re facing and can instantly connect that place with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines.”
In other words, the glasses will be a solution to relevant problems as they arise, and work to not only optimise your life but also improve your knowledge and/or awareness of an area. The goal of the glasses was to keep people looking at the world around them rather than focusing on a screen. Through allowing the technology to make assumptions, Bose lets users see where they are going, rather than being forced to split their focus into physical or verbal commands. The glasses will not only tell you where you need to get to, but also the other things that are happening around you, keep you up to date with any topics of interest and of course, sticking to Bose’ core offering, they will play crystal clear music that only you can hear.
Perhaps most importantly, they look like normal sunglasses, which puts them light years ahead of Google or Snapchat and they can easily be used as a standalone pair – which is, of course, entirely the point.
Bose is also creating its own ecosystem for the technology, creating a $50m fund designed to encourage contributions to the app and product infrastructure. In the same way that ‘the people built the App Store,’ Bose hopes that it can create something profound through the power of community.