The parent company of Tinder has decided that just selecting people based on their looks is not enough; there should be a game for that too. Crown allows users to play a game rather than just scrolling through limitless amounts of faces, and the winner gets a crown.

Here is how it works: a user opens the app and is presented with a number of “algorithmically selected” potential partners. The user then selects those that are deemed to be attractive, and they are rated from low to high. The highest – the winner – is given the Crown and increased ratings within the app.

This is reminiscent of a well known early 2000’s app called HotorNot, which still exists, ironically enough trying to become a dating app. The HotorNot system was one of direct rating: an image appears of a person and users rate that individual from 1 to 10. 10 is hot, 1 is not.

While this may seem like another harmless addition to the seemingly limitless array of dating apps available on the market now, many, including parent groups, are becoming concerned as to how the next generation is selecting partners and is being selected in turn. In fact, it’s the term “selection” that is raising the most concern with groups pointing out that esoteric online rating systems lead to “yes or no” scenarios to the exclusion of social interaction and the necessary feelings that go along with it.

Furthermore, emotions like nervousness, rejection, excitement and passion are all developed further during the dating process, and the next generation of young people may find themselves in the position where they don’t need to concern themselves with any of that. Instead, boxes can be clicked, selections can be made and the first step – somewhat argue the most stressful – of the dating process is complete.
Of course, the majority of people will still prefer the traditional pathway to relationships, but a thought should be spared for the impact these apps will have on a small percentage of the population.